Earlier this month UNESCO held a major conference in Paris on cultural heritage destruction in Iraq and Syria. Headlining remarks by UNESCO director Irina Bokova emphasized that there is “no purely military solution” to the conflict and that bringing about peace will involve promoting ideological change. “To fight fanaticism, we also need to reinforce education, a defence against hatred, and protect heritage, which helps forge collective identity.”
To accomplish these ends, four ideas seem to have received prominent discussion:
1) Again emphasize the need to implement the 1954 Hague Convention for the Protection of Cultural Properties in the Event of Armed Conflict, which has been raised by UNESCO before. The trouble is, there is pretty much zero motivation for any of the major actors on the ground in Syria to observe its stipulations.
2) Collect evidence for possible prosecution of people who intentionally destroy heritage sites as war…
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Klout is a Social Media measurement of influence and reach. You authorize Klout access to your Twitter, Facebook and LinkedIn accounts. The Klout algorithm then gives you a score, from 1 to 100. 1 being low and 100 high.
Klout creates Gamification between Social Media users, which is good when people see Klout as a way to track progress. It is when it turns into an “arms race” and people use automation to “game” the algorithm where things IMHO go wrong.
If you are starting out then expect a Klout of 20, 30 or 40 — 60 is a moderate influencer, 70 and above is the realms of an Influencer. 80 and above and you will have celeb status.
I’m just starting out how can I get on the Klout ladder?
The Klout algorithm measures a number of good behaviors and if you follow some basic steps you…
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The other day I was working in my office and my lil man (5-year-old) was in his play room coloring. Every 5 minutes or so he would come into my office carrying his dinosaur coloring book open to his latest masterpiece in order to show Papa what amazing creation he had completed this time. As this continued over at least an hour, I noticed that he was improving on his accuracy, and also getting substantially more creative with his colorful interpretations of what a dinosaur should look like.
As this went on, it reminded me of a 1992 Isuzu commercial from my (eh hem) childhood. The video featured a crusty old make teacher, patrolling his elementary school classroom full of students who were coloring. The teacher stoically navigates the classroom while repeating the phrase “Stay between the lines, the lines are our friends.”
I am not sure, but I…
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In my recent post entitled Top 2015 Social Media Predictions – Disruptive Technologies I covered one of the important disruption areas to watch this year, that was General Social Media Marketing. In fact it was the number one item listed in my 2015 predictions. Specifically I was referring to making social media easier to implement, get results and be effective. The actual prediction was as follows:
“As social media marketing becomes more and more complex, new technology is required to make it easier, regardless of user experience, knowledge or skill. This is a requirement for the industry whose time has come.”
The social media marketing industry is incredibly complex. Marketers, brands and individuals are attending events and classes, reading articles and buying books at a massive pace, trying to understand what to do. At the same time a handful of social media speakers, authors and…
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