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Should we Lower the Social Media BarYes, we should. Now let me explain…

In my recent post entitled Top 2015 Social Media Predictions – Disruptive Technologies I covered one of the important disruption areas to watch this year, that was General Social Media Marketing. In fact it was the number one item listed in my 2015 predictions. Specifically I was referring to making social media easier to implement, get results and be effective. The actual prediction was as follows:

“As social media marketing becomes more and more complex, new technology is required to make it easier, regardless of user experience, knowledge or skill. This is a requirement for the industry whose time has come.”

The Problem:

The social media marketing industry is incredibly complex. Marketers, brands and individuals are attending events and classes, reading articles and buying books at a massive pace, trying to understand what to do. At the same time a handful of social media speakers, authors and…

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