Are You Truly Thankful With Your Social Media?

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It’s that amazing time of year again when we all consider our blessings and those that are blessings to us. As I considered what we were going to post this year I started thinking about all of the people and brands we are connected with, those that read and share our Being and showing you are Thankful In Social Mediacontent and our amazing loyal users. We are truly grateful to all of them and we make considerable attempts to show it every single day of the year.

This Thanksgiving, I wanted to dive deeper into the meaning of the word “Thankful”.

thankful

adjective: thankful
  1. pleased and relieved:
    “they were thankful that the war was finally over”
    synonyms: grateful · appreciative · filled with gratitude · relieved
  2. expressing gratitude and relief:
    “an earnest and thankful prayer”
    synonyms: grateful · appreciative · filled with gratitude · relieved

I also wanted to better understand the opposite of being Thankful. That is being…

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These Types of People End Up More Successful and Make More Money

TIME

  • Beautiful people are more successful and it’s largely because they’re more confident. Beautiful people are likely to be happier, earn more money, get a bank loan with a lower interest rate and marry a good-looking and highly educated spouse. Hot college professors make more and your house will sell for more money if your…

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Social Media Conversations That Become Leads

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Conversations within social media is what builds relationships. Those resulting relationships are what lay the foundations for real results like sales, revenue and customer acquisition. But the question I hear most often is “How do you get into conversations that become leads?”

Social media conversations that become leadsOne way to get into conversations is to simply start them with others. For brands this is an infinitely more difficult task given the resources required, the restrictions of certain social networks and simply time. This doesn’t scale well and therefore is often only a small part of a social strategy long-term. Starting conversations with your target audience is effective, but requires massive resources to pull it off with anything resembling return on investment (ROI).

Another and more frequently used approach to starting conversations is something I call luring.

I frequently use analogies to correlate social media marketing to things that most people already understand. I find that…

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The Two Sides Of Social Media Strategy Are Very Different Things

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The Two Different Sides of Social Media StrategyWe often see a lot written and taught about social media strategy and the importance it plays in the success of integrated, digital marketing today. Unfortunately, there are substantial differences between the two elements of strategy that are frequently overlooked.

Many consider strategy as something that you only do prior to or while you are implementing social media marketing. In fact, there are two distinct sides of strategy and they have very different definitions. Let’s define the differences between these two sides and outline some of the components of each.

The Two Elements Of A Social Media Strategy:

1) The Plan

By definition, a strategy is a careful plan or method for achieving a particular goal usually over a long period of time

It is extremely important to note that there are several critical key words contained within the definition of strategy. Let’s highlight the ones that stand out:

Careful – The term careful…

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